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  • Writer's pictureClaire Elbrow

The benefits of guest blogging

Are you using a guest blogging strategy as part of your content marketing plan? If not, it's something to consider as part of your marketing package, particularly if you have a personal brand or are a small business owner trying to expand your reach into a defined audience.

What is Guest Blogging

Guest blog posting is when a business or individual writes and publishes an article on another website or blog.

Is it still relevant?

There has been much discussion as to whether guest blog posting is still relevant, but if you use content marketing as part of your marketing output, then you should consider it. Do you have your work cut out? In a word - yes! It takes time and effort to nail your strategy, to set up the posts and to write the posts, but there are some great benefits.

Here are some of the key benefits:

  • Increased Exposure: Guest blog posting provides an opportunity for small businesses to reach a wider audience by leveraging the existing audience of the blog or website where the post is being published. This leveraging can result in increased visibility, brand awareness, and potential traffic to your own website.

  • Establishing Authority: Writing informative and valuable content for another website or blog can help you establish yourself as an authority in your industry or niche. This can lead to increased credibility and trust among your target audience or customers.

  • Building Relationships: Guest blog posting can help business owners build relationships with other bloggers, influencers, and industry leaders. This can lead to collaboration opportunities, backlinks to your website, and potential partnerships.

  • SEO Benefits: Guest blog posting can also have SEO benefits for your website. By including relevant keywords and backlinks to your own website, your can improve your search engine rankings and increase your organic traffic.

  • Cost-effective Marketing: Guest blog posting is a cost-effective marketing strategy for small business owners as it doesn't require a significant investment in advertising or other promotional activities.

When it comes to what to expect from guest blog posting, my top tip is to keep in mind that it's not a quick-fix solution for your marketing. It requires time, effort, and patience to see the results.

Sounds obviously but you must focus on writing high-quality, informative content that provides value to the readers of the blog or website where the post is being published.

Again, sounds obviously, but make sure you target blogs or websites that are relevant to their industry or niche and have an engaged audience.

Finally - be prepared - to follow up with the readers who engage with their guest post, by responding to comments and questions and offering additional information.

I'll be adding some further tips and hints for guest blogging over the coming weeks so keep watching if it is something you are interested in doing.

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