Email Marketing
Email marketing is still one of the most useful tools you have, whatever size your business or charity is. It works for one-off announcements, specific campaigns and regular newsletters alike.
Success depends on your database, your content, your design and your timing. What matters most is what people do after they click through to your website. Open rates and click throughs are only part of the story. The real measure is whether that email leads somewhere, whether that's a sale, a donation or simply a reply.
I can help make sure your email marketing works hard, stays compliant with the latest regulations and doesn't cost more than it needs to.
Social Media
Social media works best when it's tied to a clear strategy rather than posting for the sake of it. I'll help you decide which platforms are worth your time, what success looks like for your organisation and how that fits with the rest of your marketing plan.
Done well, social media extends your reach further and faster than most traditional channels.
Done without a plan, it becomes a lot of effort for very little return.
SEO
The world of website marketing is constantly evolving, with new SEO techniques are being developed all the time in response to changes in search engine algorithms and other relevant factors.
Effective SEO is a very powerful tool in the hands of an experienced consultant and can make a huge difference to your company’s public profile,
It is for these reasons, I work only with experienced and expert SEO consultant freelancers. These are known and well used experts who will offer your business an audit, ways to improve your current standing and support within a controlled budget.
Web design and development
I work alongside a number of web developers and designers to build sites that fit what your business actually needs, not what a template dictates.
A good website is an investment, not a small one. If your budget runs to a few hundred pounds, a DIY platform is often the smarter choice and can work well for a small business or charity just starting out.
If you're ready to invest in a site built around your objectives, get in touch and we'll talk through what that looks like.
Paid Search
Pay per click advertising lets you reach the right audience at the right time, on the right platform.
Set up properly, with campaigns and ad groups optimised from the start, it can make a real difference to sales.
Paired with an SEO plan running alongside it, paid and organic search work together rather than competing for the same ground.
Content Creation
Most businesses know content matters. Fewer have the time or resource to keep producing it consistently, and that's usually where things stall.
As a copywriter, I write content that meets your SEO needs, holds your reader's attention and gives them a reason to take the next step, whether that's getting in touch, signing up or making a purchase.