Claire Elbrow
Do I need a marketing plan? Why?
As marketing is critical to pretty much every B2B and B2C business, then formalising your marketing strategy and plan is paramount to...
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Claire Elbrow
- Nov 24
- 3 min
Don't pull the plug on your marketing!
As we head into recession, don't panic! With a little clever thinking, your marketing effectiveness can be maintained or increased
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Claire Elbrow
- Nov 24
- 2 min
Pitch vs Press Release
Which works better a media pitch or press release?
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Claire Elbrow
- Apr 4, 2021
- 3 min
Is your story strong enough?
To gain coverage in magazines, newspapers or online is a precious thing. However, you need to make sure your small business story is...
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Claire Elbrow
- Mar 10, 2021
- 3 min
To blog or not to blog?
I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...
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Claire Elbrow
- May 20, 2020
- 4 min
Getting your business back on track.
As we move quietly back to our businesses and find a new way of working, you will need to explore different ways of promoting and marketing.
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Claire Elbrow
- Mar 15, 2020
- 6 min
Interacting differently: Agile marketing for changing times.
We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.
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Claire Elbrow
- Mar 15, 2020
- 5 min
Are you ready? Helping your business survive a crisis.
By communicating clearly and showing you are carefully thinking about each stage often mitigates any negative impressions.
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Claire Elbrow
- Jan 5, 2020
- 2 min
10 ideas to make the most of your content marketing
Use your content and create your own series of ‘how to’ videos or podcasts.
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Claire Elbrow
- Jan 5, 2020
- 2 min
Writing an email pitch for journalists which they will actually read!
Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.
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Claire Elbrow
- Jan 5, 2020
- 7 min
How do I gain coverage for my business in my local media?
If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?
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Claire Elbrow
- Nov 19, 2019
- 3 min
End your year on a PR high!
We’re nearing the end of 2019, so its only natural to think it’s time to wind down your business PR efforts. Why not end your year in style?
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Claire Elbrow
- Nov 18, 2019
- 3 min
Quick wins to make the most of your email campaigns.
If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m
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Claire Elbrow
- Oct 16, 2019
- 3 min
Six marketing ideas for retailers this Halloween.
As it’s a holiday for celebrating all things horrible, haunted and hilarious, Halloween offers an opportunity for every retailer.
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Claire Elbrow
- Sep 11, 2019
- 4 min
Got to love a list! Ideas for your Twitter lists!
No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect
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Claire Elbrow
- Aug 1, 2019
- 1 min
Making the most of August
If your inspiration has disappered to the beach and content is the last thing on your mind, these awareness days might give you a bit of foo
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Claire Elbrow
- Jul 5, 2019
- 4 min
Christmas is just a jump away!
When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.
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Claire Elbrow
- Jul 5, 2019
- 2 min
Positioning your PR pitch
Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how
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Claire Elbrow
- Jul 5, 2019
- 2 min
Marketing your new business
With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.
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Claire Elbrow
- Jun 12, 2019
- 3 min
Key signs your marketing needs help!
If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be...
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