BLUE LIZARD MARKETING

Branding and marketing: what's the difference and why does it matter?

Why Cambridge businesses are rethinking how they get marketing support

If you’re growing a small business or charity, clear communication is essential. It shapes how others see you, builds trust, and can make a difference in funding, sales, partnerships, and support.

Simple scalable marketing strategies - a practical way to make marketing feel manageable and sustainable as your organisation grows.

Combining PR with your wider marketing makes such a difference and how it can elevate your brand in ways you might not have considered.

A clear, simple marketing strategy can take a huge amount of pressure off your shoulders and it helps you focus your time and budget on the things that will actually make a difference.

For many small and growing businesses, like my own, the year has flown by in a blur of projects, clients, and deadlines, The good news? It’s not too late to make meaningful progress before the year ends.

Growing a business is exciting, but it can also feel overwhelming. How do you keep your marketing efforts effective as your company expands? The answer lies in crafting scalable marketing plans that grow with you. These plans help you reach more customers without losing the personal touch or breaking the bank. Whether you’re just starting out or looking to take your business to the next level, understanding how to build scalable marketing strategies is essential. Let’s dive

Creating a marketing plan can feel like a daunting task. But what if I told you it doesn’t have to be complicated? Whether you’re running a small business or scaling up, having a clear, effective marketing plan is your secret weapon. It helps you focus your efforts, reach the right audience, and ultimately grow your business. Today, I’m going to walk you through how to craft a marketing plan that works, with practical tips and examples you can start using right away. Why Effe

Whether you run a café, a consultancy, or a local trades service, your site acts as your shop window. A good one builds trust, attracts customers and, most importantly, wins you business.

Discover the difference between marketing strategy vs tactics, and why many small businesses get stuck. Learn how a simple plan can help you focus, save time, and get better results.

If you’re running a small business or perhaps a small charity, chances are your to-do list is never-ending. Between juggling operations, managing people, serving customers or beneficiaries, and making sure the lights stay on, marketing can easily fall to the bottom of the list.

If your marketing feels like you’re constantly reacting instead of leading, you’re not alone. Many small business owners juggle multiple roles, and marketing easily becomes an afterthought. But a simple, clear marketing plan – even just one page – can help you focus your time, budget and energy where it matters most.

Freelancers - The smart way for small and growing businesses to scale marketing and PR – without the overheads

For businesses with small teams, success hinges on adopting smart, high-impact marketing strategies that deliver results!

Learn how to improve your customer journey and boost retention rates with these practical strategies. Discover actionable steps for engaging

Establishing a strong and consistent brand voice is one of the most powerful ways for a small business owner to connect with their audience.

In today's digital era, social media has become critical to brand credibility and visibility.

As we all hope the rain will stop and the summer heat will start rolling in shortly, so will your opportunities to make your e-commerce busi

Establishing a distinctive brand identity is paramount in the bustling business world, especially for small and growing enterprises. It's...