BLUE LIZARD MARKETING

If you've been wondering whether you should be using AI in your marketing, you're not alone. There's a lot of noise out there, some of it enthusiastic and some of it alarmed, and it can be hard to know what's actually useful for a small business or charity with limited time and resource.

If you run a growing B2B business, you've probably noticed the same pattern. Marketing brings in enquiries. Sales says the enquiries aren't right. Marketing says sales isn't following up properly. The pipeline ends up patchier than it should be, and nobody can quite agree on why. It's one of the most common issues I see in small and growing businesses, and it isn't really a sales problem or a marketing problem. It's an alignment problem. The good news is that fixing it doesn'

If you've watched any of the London Marathon today, you'll have heard countless reasons why people run, and those personal stories are exactly the kind of human-interest content that small charities need to share all year round, not just on marathon day.

Branding and marketing: what's the difference and why does it matter?