BLUE LIZARD MARKETING

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

By communicating clearly and showing you are carefully thinking about each stage often mitigates any negative impressions.

Use your content and create your own series of ‘how to’ videos or podcasts.

Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.

If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?

We’re nearing the end of 2019, so its only natural to think it’s time to wind down your business PR efforts. Why not end your year in style?

If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m

As it’s a holiday for celebrating all things horrible, haunted and hilarious, Halloween offers an opportunity for every retailer.

No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect

If your inspiration has disappered to the beach and content is the last thing on your mind, these awareness days might give you a bit of foo

When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.

Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be sitting on a beach somewh...

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company, Nielson, 92 percent of...

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up to shout about or an...

Today I counted the number of brand messages that ran across my eyeline via social media, email and the internet. So far, I have got to one hundred and twen...

If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book Day 7th University...

Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of looking at it as a numb...

It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this year. Every once in a w...