BLUE LIZARD MARKETING

Inbound marketing and outbound marketing are two different strategies to consider to attract customers to a business.

Quick tips and ways to grow your email subscribers.

As we head into recession, don't panic! With a little clever thinking, your marketing effectiveness can be maintained or increased

I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be...

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company, Nielson, 92 percent of people trust people over brands. We don’t even have to know these people! We trust online reviews and referrals from people we don’t know more than we trust the brand. For businesses and brands, if another person is marketing your product or service, other people will give your brand greater credibility. Influencers are

Today I counted the number of brand messages that ran across my eyeline via social media, email and the internet. So far, I have got to...

Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of...

It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...

It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with...

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...