BLUE LIZARD MARKETING

As we head into recession, don't panic! With a little clever thinking, your marketing effectiveness can be maintained or increased

I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...

As we move quietly back to our businesses and find a new way of working, you will need to explore different ways of promoting and marketing.

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

Use your content and create your own series of ‘how to’ videos or podcasts.

If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m

As it’s a holiday for celebrating all things horrible, haunted and hilarious, Halloween offers an opportunity for every retailer.

No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect

If your inspiration has disappered to the beach and content is the last thing on your mind, these awareness days might give you a bit of foo

When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be...

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company,...

Today I counted the number of brand messages that ran across my eyeline via social media, email and the internet. So far, I have got to...

Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of...

It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this...

The lights are up, the cards written, and the gifts wrapped! Really, you are way too organised! In the real world, most people are still...

Black Friday comes to us from the US. It is the day after American Thanksgiving and marks the start of the shopping season. We have...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...

It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with...