BLUE LIZARD MARKETING

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

Use your content and create your own series of ‘how to’ videos or podcasts.

If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m

As it’s a holiday for celebrating all things horrible, haunted and hilarious, Halloween offers an opportunity for every retailer.

No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect

If your inspiration has disappered to the beach and content is the last thing on your mind, these awareness days might give you a bit of foo

When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be sitting on a beach somewh...

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company, Nielson, 92 percent of...

Today I counted the number of brand messages that ran across my eyeline via social media, email and the internet. So far, I have got to one hundred and twen...

Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of looking at it as a numb...

It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this year. Every once in a w...

The lights are up, the cards written, and the gifts wrapped! Really, you are way too organised! In the real world, most people are still working and shoppin...

Black Friday comes to us from the US. It is the day after American Thanksgiving and marks the start of the shopping season. We have adopted it as it gives ...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the benefits can be significan...

It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with any marketing effort,...

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than marketing, when you start...

You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this conversation at The B...

After a super busy few months, it has been great to have this week to reflect how Blue Lizard Marketing has done this year and finalise plans for next. What'...