To blog or not to blog?
I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...
Search
Getting your business back on track.
As we move quietly back to our businesses and find a new way of working, you will need to explore different ways of promoting and marketing.
Interacting differently: Agile marketing for changing times.
We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.
10 ideas to make the most of your content marketing
Use your content and create your own series of ‘how to’ videos or podcasts.
Quick wins to make the most of your email campaigns.
If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m
Six marketing ideas for retailers this Halloween.
As it’s a holiday for celebrating all things horrible, haunted and hilarious, Halloween offers an opportunity for every retailer.
Got to love a list! Ideas for your Twitter lists!
No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect
Making the most of August
If your inspiration has disappered to the beach and content is the last thing on your mind, these awareness days might give you a bit of foo
Christmas is just a jump away!
When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.
Marketing your new business
With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.
Key signs your marketing needs help!
If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be...
Influencer marketing – what’s that all about?
People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company,...
Why we need an emotional connection to our brand.
Today I counted the number of brand messages that ran across my eyeline via social media, email and the internet. So far, I have got to...
Zero to Hero - Building your email list
Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of...
Spring clean and spruce up your marketing
It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this...
5 quick tips to boost your Christmas marketing.
The lights are up, the cards written, and the gifts wrapped! Really, you are way too organised! In the real world, most people are still...
Black Friday. How can you use it to boost your sales?
Black Friday comes to us from the US. It is the day after American Thanksgiving and marks the start of the shopping season. We have...
How to measure the ROI on your business content marketing campaigns.
More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...
Hitting your business goals with the help of effective social media activity.
It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with...
What should you consider when starting your business?
Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...