Is your story strong enough?
To gain coverage in magazines, newspapers or online is a precious thing. However, you need to make sure your small business story is...
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To blog or not to blog?
I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...
Getting your business back on track.
As we move quietly back to our businesses and find a new way of working, you will need to explore different ways of promoting and marketing.
Interacting differently: Agile marketing for changing times.
We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.
Are you ready? Helping your business survive a crisis.
By communicating clearly and showing you are carefully thinking about each stage often mitigates any negative impressions.
Writing an email pitch for journalists which they will actually read!
Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.
How do I gain coverage for my business in my local media?
If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?
End your year on a PR high!
We’re nearing the end of 2019, so its only natural to think it’s time to wind down your business PR efforts. Why not end your year in style?
Got to love a list! Ideas for your Twitter lists!
No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect
Christmas is just a jump away!
When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.
Positioning your PR pitch
Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how
Marketing your new business
With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.
Influencer marketing – what’s that all about?
People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company,...
Your small business can benefit from local media PR. Here's how.
Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up...
March Awareness Days
If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book...
How to measure the ROI on your business content marketing campaigns.
More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...
What should you consider when starting your business?
Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...
Spread the word
You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this...
Why should you consider PR for your business?
It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...
Are you clear about what you want from PR? I hope so!
If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...