BLUE LIZARD MARKETING

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

By communicating clearly and showing you are carefully thinking about each stage often mitigates any negative impressions.

Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.

If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?

We’re nearing the end of 2019, so its only natural to think it’s time to wind down your business PR efforts. Why not end your year in style?

No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect

When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.

Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company, Nielson, 92 percent of...

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up to shout about or an...

If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book Day 7th University...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the benefits can be significan...

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than marketing, when you start...

You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this conversation at The B...

It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business with little or no PR...

If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very happy bunny! It com...

Journalists are busy people! They get hundreds of story ideas every week. So how can you make your small business story stand out? Where do you start? Do ...

If you are just setting out on your journey with your new business, you might be unsure what tack your should take on social media. Fear not, it is easy to ...

After a super busy few months, it has been great to have this week to reflect how Blue Lizard Marketing has done this year and finalise plans for next. What'...