BLUE LIZARD MARKETING

To gain coverage in magazines, newspapers or online is a precious thing. However, you need to make sure your small business story is...

I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...

As we move quietly back to our businesses and find a new way of working, you will need to explore different ways of promoting and marketing.

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

By communicating clearly and showing you are carefully thinking about each stage often mitigates any negative impressions.

Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.

If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?

We’re nearing the end of 2019, so its only natural to think it’s time to wind down your business PR efforts. Why not end your year in style?

No matter how many people you follow on Twitter, lists offer a simple way of organising and targeting. They allow you to engage more effect

When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.

Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company,...

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up...

If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...

You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this...

It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...

If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...