BLUE LIZARD MARKETING

If you’re growing a small business or charity, clear communication is essential. It shapes how others see you, builds trust, and can make a difference in funding, sales, partnerships, and support.

Are you running a small or growing business and wondering if PR is only for the flashy and glamorous brands? Think again! PR isn't just for

If you working with charity, don't let the mere mention of an annual report or review fill you with dread - transform it!

Are there really benefits to guest blogging for business owners? Let's find out..

Gain more media coverage with our top tips. Get you and your business in front of your target audience.

Freelance marketing and PR support gives small businesses senior expertise without agency overheads. Here's when it works and how to get the most from it.

Not all small business owners are in the realm of Elon Musk and his ilk when it comes to PR. They know how to work with the media and...

Which works better a media pitch or press release?

To gain coverage in magazines, newspapers or online is a precious thing. However, you need to make sure your small business story is...

I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

By communicating clearly and showing you are carefully thinking about each stage often mitigates any negative impressions.

Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.

If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?

Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company, Nielson, 92 percent of people trust people over brands. We don’t even have to know these people! We trust online reviews and referrals from people we don’t know more than we trust the brand. For businesses and brands, if another person is marketing your product or service, other people will give your brand greater credibility. Influencers are

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...