BLUE LIZARD MARKETING

As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in, developing your brief is key to attracting the best. Pitches are expensive business for both agencies and freelancers. They take time and money to pull together and without a good brief, potential clients can often find they are not in a position at the end of the exercise to compare apples with apples. Firstly, do your research. Do you want to wor

Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the two are pretty blurred and are becoming increasingly more so, so why should a business consider both bloggers and journalists to help them gain coverage? Connection Social media is the quickest and simplest way of connecting instantly with journalists and bloggers. Twitter is a favourite platform and the use of hashtags such as #journorequest,

You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you make the most of it by doing some or all of the following! Use it to influence and drive leads to your website If you already have a customer newsletter or are working with prospective clients, make sure you share your coverage with them by sharing a link to the coverage. Doing so creates third-party credibility and helps generate further int