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Claire Elbrow
- Jul 2, 2017
- 3 min
Blurred lines…
Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the two are pretty blurred and are becoming increasingly more so, so why should a business consider both bloggers and journalists to help them gain coverage? Connection Social media is the quickest and simplest way of connecting instantly with journalists and bloggers. Twitter is a favourite platform and the use of hashtags such as #journorequest,
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Claire Elbrow
- Apr 7, 2017
- 3 min
Making the most of your media coverage
You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you make the most of it by doing some or all of the following! Use it to influence and drive leads to your website If you already have a customer newsletter or are working with prospective clients, make sure you share your coverage with them by sharing a link to the coverage. Doing so creates third-party credibility and helps generate further int
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