BLUE LIZARD MARKETING

Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of looking at it as a numbers game, look at it more strategically. It is far better to have fewer email address which belong to your perfect customer than hundreds of lukewarm prospects. Keep in mind that the age-old adage that 20% of your customer base is responsible for 80% of your revenue. It is very close to the truth for many small busines

It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this year. Every once in a while, it makes sense to review where you are, check why stuff is not getting done and congratulate yourself on what is working. If you are letting the daily to-do list overtake the need to review and maintain your marketing, it will come back to bite you at some point. You will miss out on sales, diminish the perception

Black Friday comes to us from the US. It is the day after American Thanksgiving and marks the start of the shopping season. We have adopted it as it gives retailers and ecommerce businesses a chance to heavily promote their shops. The idea is to entice masses of frenzied shoppers to buy from them by using a series of discounts and offer. Black Friday started as just one day of shopping mayhem, but now it has spiralled into four days, covering the weekend and ending on Cybe

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the benefits can be significant in terms of awareness, lead generation and actual sales – if you know what is working and what is not. Basically B2B content marketing aims to: 1. Boost traffic to a site 2. Convert that traffic into high-quality leads 3. Convert those leads into sales So, why measure? Exactly as I mentioned above, you need to

Firstly and most importantly, it's #NationalBiscuitDay today - a totally top day in our books! Secondly, the GDPR panic is over for the time being, and your fully subscribed data list is back on track, albeit probably an awful lot smaller than before, what can you do to ensure you make the best of it? So, don't panic! One of the benefits of GDPR is that your shiny new list should be full of people who are keen to hear from you and more engaged to your offers, so take some co