Influencer marketing – what’s that all about?
People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company, Nielson, 92 percent of people trust people over brands. We don’t even have to know these people! We trust online reviews and referrals from people we don’t know more than we trust the brand. For businesses and brands, if another person is marketing your product or service, other people will give your brand greater credibility. Influencers are