BLUE LIZARD MARKETING

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be sitting on a beach somewhere less rainy with a decent cocktail! In fact, I heard these very words today, hence this post. If you feel your marketing is missing the mark, how can you tell and how can you make your marketing strategy more effective? Here are the five key signs your marketing needs help. 1. Targeting Your marketing isn’t targeted at

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up to shout about or an accountant, if you have expert insights to offer or useful advice to share, you may find that engaging with local media is the way to go. Most of my clients invariably ask why they should bother. To these doubting Thomas’s my response is that building relationships with your local media can offer you a great way to raise