Claire ElbrowJul 3, 20173 minDeveloping a killer PR briefAs many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...
Claire ElbrowJul 2, 20173 minBlurred lines…Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the...
Claire ElbrowMay 5, 20173 minA moment of crisis! Is your business prepared?Of course, the best way to deal with any crisis is to be prepared in advance. However, the whole definition of crisis management is ‘the...
Claire ElbrowApr 7, 20173 minMaking the most of your media coverageYou’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...