Your small business can benefit from local media PR. Here's how.
Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up to shout about or an accountant, if you have expert insights to offer or useful advice to share, you may find that engaging with local media is the way to go. Most of my clients invariably ask why they should bother. To these doubting Thomas’s my response is that building relationships with your local media can offer you a great way to raise