Maximise your marketing - tips to take you to end of the 2025

Somehow, we’re already heading into the final stretch of 2025.

For many small and growing businesses, like my own, the year has flown by in a blur of projects, clients, and deadlines — and my own marketing might just have slipped down the to-do list just as much as yours! The good news? It’s not too late to make meaningful progress before the year ends.

A few focused actions now can boost your visibility, nurture leads, and set you up for a stronger start to 2026. Whether you handle your own marketing, here are some practical tips I will be looking at running and hope will help you make the most of the months ahead as well.

Reconnect with your audience

Take a moment to revisit who your ideal customers really are — and whether your current marketing reflects that. For me, my ideal customers are the owners of small and growing businesses, B2B or B2C, or those who run charities, who are looking for fractional or freelance support.

Is it certainly worth reviewing if your focus has shifted this year? Are you still talking to the same audience, in the same way, you did last January?

A quick audit of your website, LinkedIn page, social media platforms and marketing materials can make a big difference. Update your messaging so it speaks directly to your best prospects and reflects what you do best right now. Sometimes, a few well-chosen tweaks to tone and emphasis can feel like a complete rebrand.

Get more from your email list

If you’ve built a contact list over the years, it’s one of your most valuable business assets — but it’s often underused.

Why not send a short re-engagement email or a simple “how we can help before year-end” update? Both B2B and B2C businesses can share a seasonal offer, a free resource, or an insight your clients and customers would genuinely find useful.

Tidying your list — removing bounces, segmenting by interest or activity — can quickly improve open and click-through rates. Remember: it’s not about volume, it’s about relevance.

Run a short, strategic paid ad campaign

You don’t need a huge budget to see results. A well-targeted paid campaign can bring fresh eyes to your website or a specific service.

Focus on one goal — such as lead generation or brand awareness — and keep messaging tight.

Google Ads can help you reach people actively searching for your service, while LinkedIn or Meta ads can raise visibility among specific business audiences.

Even a two-month test run now can generate valuable data to guide your 2026 strategy.

Tap into existing leads and clients

Before you chase new leads, revisit the ones already in your world. Reach out to prospects who went quiet earlier in the year — budgets change, priorities shift, and a friendly check-in might just reopen the door.

Likewise, look at your current clients. Are there opportunities to upsell, cross-sell, or add value through a seasonal campaign, training session, or content refresh? Often, the quickest wins come from nurturing relationships you already have.

Repurpose what you already have

If time is tight (and it usually is), reuse what’s already working. Turn a recent presentation into a blog, a blog into a LinkedIn carousel, or a client testimonial into a case study.

One piece of content can have several lives across different channels, reaching new audiences without reinventing the wheel. Don’t worry about being repetitive — it’s about being consistent.

Network — with intention

Autumn and pre-Christmas tends to be packed full of business networking events, exhibitions, and local gatherings. Choose one or two that genuinely align with your market or interests rather than spreading yourself too thin.

Set yourself a small and achievable goal: reconnect with past contacts, share what your business has achieved this year, or simply listen and learn. It's actually a really nice way to maximise your marketing efforts too!

If in-person isn’t your thing, take ten minutes to send a few thoughtful LinkedIn messages or comments. Genuine engagement goes a long way in building awareness.

Make data your friend

Before launching anything new, take a quick look at what’s already performing.

Which web pages attract the most visitors? Which emails have the best open rates? What kind of posts get the most engagement on social media? These insights will tell you where to focus your efforts.

You don’t need complex dashboards — a simple review in Google Analytics or your social insights tab can highlight quick wins. Set one realistic metric to improve before Christmas and track it weekly.

Suppose your website and socials are not set up to provide you with good data. In that case, this is a great time to get ready for 2026 and ensure your Google Analytics is installed on your website, your Google My Business page is updated, and you are keeping a note of all your tracking stats. It’s not overly time-consuming – I use a simple spreadsheet that shows a year-at-a-view of all data – I find that works for me as an overall tracker. Alternatively, use a social media scheduler. Some will offer tracking for not only the linked social media platforms but also your GMB page and Google Analytics – all in less time!

Let your brand personality shine

B2C business owners tend to find it a little easier to build a personality, but B2B doesn’t have to mean boring!

People still buy from people, and showing the human side of your business helps build trust.

Share your stories - client wins, behind-the-scenes snippets, or reflections on what you’ve learnt this year.

You don’t need to post every day — aim for authenticity over perfection. It’s often these personal touches that get remembered long after polished marketing campaigns are forgotten.

Align marketing and sales

Marketing and sales work best when they move in sync. Check that your messaging, offers, and follow-ups tell the same story. A short joint initiative — like a mini case study, an end-of-year review email, or a client-focused webinar — can bring the two closer together.

If you’re a solo business owner, think of this as aligning your outreach and your marketing message. The clearer your story, the easier it is for potential clients to say yes.

Look ahead — lightly

Amid the year-end rush, block out time to plan for 2026. Capture what’s worked well this year, what you’d change, and what new opportunities you’d like to explore.

You don’t need a full marketing plan yet — just a few guiding goals to build from in January.

A simple “stop, start, continue” list is often enough to spark fresh thinking and focus.

Final thoughts to maximise your marketing efforts.

You don’t have to overhaul your entire marketing approach to make a difference.

A few well-chosen, focused actions between now and the end of the year can keep momentum going, reconnect you with your audience, and set up a confident start to 2026.

If you’d like a fresh pair of eyes on your marketing or flexible support to help put these ideas into action, I offer freelance and part-time marketing services designed for small and growing businesses. Feel free to take advantage of a complimentary 30 minutes chat but booking a slot!

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