Why Freelancers Might Just Be Your Secret Weapon
- Claire Elbrow
- May 21
- 4 min read
The smart way for small and growing businesses to scale marketing and PR – without the overheads
When you’re running a small or growing business, time is always short and to-do lists are always long. Marketing and PR often sit near the top of those lists, but finding the time – or the budget – to do them well can be a challenge.
That’s where freelance support can be your not-so-secret weapon.
As a freelance marketing and PR specialist, I work alongside small and growing businesses that need flexible, affordable, and experienced help to grow their brand and reach their audience. Whether it’s a one-off project, cover during busy periods, or longer-term support, freelancers can give you the momentum without the commitment of hiring in-house.
Here’s why more and more businesses are choosing to add freelance talent to their team.
1. Cost-Effective, Professional Expertise
Hiring a full-time marketer might be out of reach – especially if your needs are occasional or evolving. Freelancers offer senior-level skills without the overheads of salaries, pensions, or onboarding. You only pay for the work you need, when you need it.
2. Fresh Eyes and Fast Impact
We’re used to stepping into new projects and hitting the ground running. Working across different sectors and brands gives freelancers a broad view – we can spot opportunities, flag risks, and bring new energy to your marketing and PR.
3. Flexible Support That Grows With You
Need someone for a launch campaign, or just a few hours a month for social media? Freelancers are there when you need them – and not when you don’t. This flexibility means you can scale up or down without the stress.
4. Seamless Collaboration with Your Team
Worried about handing things over? Don’t be. A good freelancer acts as an extension of your team, fitting into your workflow or bringing helpful processes of their own. Already working with an agency or have a junior marketer? Great – I can complement what’s already in place.
5. You Stay in Control
Hiring a freelancer doesn’t mean giving up control. Quite the opposite – you set the goals, pace, and budget. We bring the expertise to help you reach them. Think of us as your marketing co-pilot, not the captain.
6. No Learning Curve – Just Results
Freelancers are doers. We come equipped with tried-and-tested tools – from Mailchimp to Meta Ads, from SEO to Canva – so you’re not spending time training or onboarding. We just get stuck in.
7. Bonus Benefit: A Strategic Sparring Partner
Many small business owners find it helpful to talk ideas through – someone to sense-check direction, tighten up a message, or help turn vague plans into action. A freelancer can be that sounding board and help sharpen your strategy.
8. Local or Remote – We’re Happy Either Way
Whether you're just down the road or across the country, freelance marketing support is designed to fit around you. I’m often able to work with my local clients, based in Cambridge, Suffolk and London in-person – popping into the office for meetings or team catch-ups when it helps. Equally, I regularly work fully remotely, staying connected through calls, emails, and shared tools. Whatever works best for your business, we’ll work around it.
What Can a Freelance Marketing and PR Specialist Help With?
Here's how I typically support clients:
Marketing Strategy & Planning: Crafting tailored strategies and actionable plans to align with your business goals.
Campaign Development & Execution: Designing and implementing effective marketing campaigns across various channels.
Content Creation: Producing engaging content for websites, blogs, newsletters, and marketing materials.
Social Media Management: Developing strategies, creating content, and managing your social media presence to enhance engagement.
Email Marketing: Creating and managing email campaigns that resonate with your audience and drive results.
Public Relations: Building and maintaining a positive public image through media relations, press releases, and storytelling.
Branding & Design: Developing a cohesive brand identity, including logos, visual elements, and brand guidelines.
Website Design & Development: Creating user-friendly, responsive websites that reflect your brand and meet your business needs.
Paid Advertising (PPC): Managing pay-per-click campaigns to increase visibility and drive targeted traffic.
Reputation Management: Monitoring and enhancing your brand's reputation across various platforms.
Marketing Mentorship: Providing guidance and support to help you understand and implement effective marketing strategies.
That might seem like quite a heap of services, but by working with like-minded and skilled specialist freelancers who can enhance my skill set, I can expand what I offer to meet the needs of your project.
So, whether you need an extra pair of hands for a short-term project or a strategic partner for the long haul, it’s about finding the right fit – and the right freelancer.
Still Unsure? Let’s Bust a Few Myths
“Freelancers aren’t committed” – In reality, we’re often more dedicated. We live by our reputation and your results.
“They’ll take over” – Nope. We’re here to support, not to replace your team.
“Freelancers are expensive” – Only if you hire the wrong one! The right freelancer brings clear value – and often saves money in the long run.
If you’re a small business owner who knows marketing is important but doesn’t have the time or in-house expertise, let’s chat. I work with businesses just like yours to make marketing cost-effective, manageable, purposeful, and actually enjoyable.
Get in touch at info@bluelizardmarketing.com, or take a look at some of the ways I can support your goals.
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