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  • Writer's pictureClaire Elbrow

Why hire freelance marketing and PR support?

On-demand or freelancer workers are increasing a 'go-to' option for small and large businesses. It feels like the year of the freelancer, as there are so many opportunities out there!

What makes freelancing so appealing?

Being a freelancer is challenging in its own way. There is no continuity in freelancer life!

Income will be unpredictable, the work rate is either full on or full off, holidays are hard to take, childcare is still required, and there are none of the benefits a traditional role would offer. Even so, I would not change my work life after 20 years of freelancing and working with other freelancers. I have and am working with some amazing companies, charities and small businesses. I learn something new every day and am never bored! The scope of my work varies considerably with each new job. The opportunity to share and gain new experiences is far higher than in a traditional role, where learning opportunities often get lost as workloads increase. I am quite happy to say I am an excellent generalist. Still, I know other tried and tested freelancers who are experts in specific sectors or specialisms within marketing and PR, so I have an on-tap team for clients to take advantage of.

With more and more employees leaving traditional jobs as they need or want the flexibility of freelancing, employers have to look at different ways of gaining the expertise they need. Taking on a freelance has become so much more of a 'norm' than when it was when I started.

What makes freelancers so appealing to employers?

The number of freelancers with all levels of expertise across every sector is still growing. You should consider hiring a freelancer for your next project, and here's why:


As a marketing and PR freelancer, I have specialised skills and knowledge that I can bring to the table. I have experience crafting effective marketing strategies, developing engaging content, and creating compelling brand messaging. I have helped companies identify their target audience and create campaigns that resonate with them, leading to increased brand awareness and customer engagement.


Hiring a full-time marketing and PR employee can be expensive for many companies, especially small and medium-sized businesses. Not only is recruiting challenging and very competitive at the moment, but the cost of a new employee may also be beyond them. As a freelancer, I can offer cost-effective solutions that fit within a company's budget. I work on a project-by-project basis, so companies only pay for the services they need when they need them, or I work on an agreed retained basis where a business owner can work with me to meet a longer-term goal.


As a freelancer, I can offer a flexible working arrangement that fits a company's needs. I can work remotely or on-site, depending on the company's preferences. I am also available for short-term projects or long-term contracts, giving companies the flexibility to hire me on an as-needed basis.


As a marketing and PR freelancer, my success is measured by the results I deliver. I am committed to achieving my client's goals, whether that is increasing website traffic, generating leads, or improving brand reputation. Together we will use data and analytics to measure the effectiveness of campaigns and can quickly adjust strategies accordingly.

External perspective

As an outsider, I can bring a fresh perspective to a company's marketing and PR efforts. I can identify areas for improvement and offer creative solutions that in-house staff may have overlooked. I can also objectively evaluate a company's brand messaging and positioning, helping to ensure that it resonates with the target audience.

If you would like to have a chat about your next marketing or PR project, use my 30 minute free meet-up option.

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