BLUE LIZARD MARKETING

To gain coverage in magazines, newspapers or online is a precious thing. However, you need to make sure your small business story is...

I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...

As we move quietly back to our businesses and find a new way of working, you will need to explore different ways of promoting and marketing.

Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.

If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?

We’re nearing the end of 2019, so its only natural to think it’s time to wind down your business PR efforts. Why not end your year in style?

If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m

As it’s a holiday for celebrating all things horrible, haunted and hilarious, Halloween offers an opportunity for every retailer.

If your inspiration has disappered to the beach and content is the last thing on your mind, these awareness days might give you a bit of foo

When sending Christmas Gift pitches, begin with larger national magazines before moving to local ones.

Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...

You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this...

First things first though - develop a marketing strategy for your business or all your efforts will be wasted! Before spending a penny on...

As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...

Of course, the best way to deal with any crisis is to be prepared in advance. However, the whole definition of crisis management is ‘the...

You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...