BLUE LIZARD MARKETING

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company,...

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up...

If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book...

More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...

You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this...

It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...

If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...

Journalists are busy people! They get hundreds of story ideas every week. So how can you make your small business story stand out?...

If you are just setting out on your journey with your new business, you might be unsure what tack your should take on social media. Fear...

After a super busy few months, it has been great to have this week to reflect how Blue Lizard Marketing has done this year and finalise...

I think as PR bods we are all probably aware of this but here are the top three PR activities which don’t work anymore – and send us all...

Good communication will let people know that your company, your brand and your products or services exist. Strong messaging helps turn...

As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...

Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the...

Of course, the best way to deal with any crisis is to be prepared in advance. However, the whole definition of crisis management is ‘the...

You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...

With the trade, consumer and business show season well underway, some of my clients have been booking their stands and preparing their...