Claire Elbrow
How to measure the ROI on your business content marketing campaigns.
More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...
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Claire Elbrow
- Jun 24, 2018
- 6 min
What should you consider when starting your business?
Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...
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Claire Elbrow
- May 16, 2018
- 3 min
Spread the word
You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this...
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Claire Elbrow
- May 15, 2018
- 2 min
Why should you consider PR for your business?
It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...
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Claire Elbrow
- Apr 10, 2018
- 3 min
Are you clear about what you want from PR? I hope so!
If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...
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Claire Elbrow
- Feb 14, 2018
- 4 min
Telling your story.
Journalists are busy people! They get hundreds of story ideas every week. So how can you make your small business story stand out?...
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Claire Elbrow
- Feb 2, 2018
- 4 min
Startups: 5 Social Media Tips to get you going!
If you are just setting out on your journey with your new business, you might be unsure what tack your should take on social media. Fear...
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Claire Elbrow
- Nov 8, 2017
- 2 min
Calm after the storm!
After a super busy few months, it has been great to have this week to reflect how Blue Lizard Marketing has done this year and finalise...
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Claire Elbrow
- Sep 27, 2017
- 2 min
PR - What doesn’t work anymore!
I think as PR bods we are all probably aware of this but here are the top three PR activities which don’t work anymore – and send us all...
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Claire Elbrow
- Sep 21, 2017
- 4 min
What is PR and does your small business need it?
Good communication will let people know that your company, your brand and your products or services exist. Strong messaging helps turn...
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Claire Elbrow
- Jul 3, 2017
- 3 min
Developing a killer PR brief
As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...
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Claire Elbrow
- Jul 2, 2017
- 3 min
Blurred lines…
Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the...
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Claire Elbrow
- May 5, 2017
- 3 min
A moment of crisis! Is your business prepared?
Of course, the best way to deal with any crisis is to be prepared in advance. However, the whole definition of crisis management is ‘the...
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Claire Elbrow
- Apr 7, 2017
- 3 min
Making the most of your media coverage
You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...
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Claire Elbrow
- Mar 27, 2017
- 7 min
Let the show begin..
With the trade, consumer and business show season well underway, some of my clients have been booking their stands and preparing their...
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