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  • Writer's pictureClaire Elbrow

Why should you consider PR for your business?

Updated: Mar 24, 2019

It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business with little or no PR spend, it's unlikely that the company will ever gain traction in their key markets without it.

On the other hand, small businesses that actively engage in integrated PR and marketing tactics are more likely to capture the attention of their potential customers and achieve the kind of business results that create long-term success.

Should you consider PR for your small business?
Should you consider PR for your small business?

Reasons to think about doing PR?

At Blue Lizard Marketing, we specialise in helping small businesses and start-ups succeed and gain benefits from their PR activity. We cover anything from raising media awareness, lead generation activity, to crisis management, and here's our reasons why you should look at PR for your business.

Clarifying your message.

A carefully crafted public relations strategy produces clarity about your company's key messages and brand identity. Ensuring you have a clear message will benefit all of your marketing and digital activity as well.

Reducing costs.

Cost savings can be an added benefit of PR, especially when PR is integrated with other tactics as you can take advantages of the ties between earned, owned and paid media. At Blue Lizard Marketing we offer on-tap services too so you can use our expertise as and when you need it. We also offer a retained service which might suit you better.

Lead Generation

When your company is covered in your target media, which will be read by your ideal customers, your business instantly becomes more visible and credible. If you link this with a lead generation activity, you will get a double benefit.

Attracting investors, partner or buyers for your business.

By targeting the right media at the right time, you can attract the attention of investors, partner or buyers. Using the right messaging and strategy, PR will increase our credibility as a stable investment target. If you are looking for funding, your business may just depend on the great PR you receive.

Recruiting new talent

Those looking for new roles will be attracted by your presence and thoughts in the media they read and enjoy. You can gradually cultivate a reputation as one of the most sought-after employees in your sector.

Retain existing staff.

Employee turnover is expensive and time-consuming. Businesses often fail to acknowledge how public relations can boost employee morale and improve retention. PR, marketing and digital campaigns can create a sense of pride and reinforce their commitment to you.

Why do PR? At the end of the day, there are a lot of reasons why an integrated PR, marketing and digital marketing strategy makes sense for your company. So, let's get started! Contact us or call us on 01638 731512 to discover how we can help you develop an integrated marketing and PR strategy to skyrocket your business.

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