BLUE LIZARD MARKETING

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be sitting on a beach somewhere less rainy with a decent cocktail! In fact, I heard these very words today, hence this post. If you feel your marketing is missing the mark, how can you tell and how can you make your marketing strategy more effective? Here are the five key signs your marketing needs help. 1. Targeting Your marketing isn’t targeted at

It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this year. Every once in a while, it makes sense to review where you are, check why stuff is not getting done and congratulate yourself on what is working. If you are letting the daily to-do list overtake the need to review and maintain your marketing, it will come back to bite you at some point. You will miss out on sales, diminish the perception

Budgets are tight when you are running a small business and your marketing budget is likely to be limited, so you need ensure you spend your funds wisely. Marketing or promoting your business using social media platforms is one of the most versatile and cost-effective strategies you can use for your growing business. Through a regular and consistent approach, you will reach your target customers and boost your sales – if you give it enough time and effort! Interestingly, th

Social media marketing remains a key element in every business marketing strategy nowadays – whether you are a small business owner, a retailer or a service provider. A social media presence is key to building awareness and pushing traffic towards your business, so devising a strategy to make the most of the opportunities open to you is vital. A social media calendar or schedule will be part of your strategy. Your calendar will combine all of the big occasions which will be

It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with any marketing effort, it is important that all are aligned with your overall company objectives and values. Social media is not a stand alone activity, it should be sitting alongside all of the other marketing activities you do. This year, your top-level goals for the year might be: Releasing a new product or service Moving into a new market

Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than marketing, when you start your small business, it’s easy to get overwhelmed and get nowhere. To help you get over the inertia that can come when you have a whole heap of priorities, we, have pulled together our top tips to get you going. The ‘we’ is me and the other freelancers I work with. On chatting, we realised we all had different start po

If you are just setting out on your journey with your new business, you might be unsure what tack your should take on social media. Fear not, it is easy to navigate, and if you use it well, you can use it to reach new clients, validate your expertise and establish yourself. Step 1: Pick the right goals. Like all marketing, good social media marketing starts with setting good goals. It is not all about the number of followers you have. A good number is great, but this is unl

Turmoil this week as everyone mulls over the latest Facebook changes! However, we do need to remember that Facebook is always evolving and it should! Their reasons are two fold. firstly, increasing our experience when interacting with our friends and family and secondly, to make money via their advertisements. So, getting businesses to buy into their advertising options is always going to be somewhere near the top of the list of things that will evolve. If you have a busin

Choosing the social media platform for your business can be a trial! Do you do everyone one or should you just look at a couple and do them well? Personally, I think the second option is the best option, but still you have the question of which one you choose? Your choice will depend on a number of things: Where your audience hangs out? What age they are? Are you looking to build brand awareness? Are you looking to generate leads and sales via the content you post? Are you

There are a good number of free sites you can find images for your content marketing. Here’s a few of my favourite copyright free sites. Pixabay Pixabay offers a whole heap of free images and videos for both personal and commercial use. All images on the site are royalty-free and can used commercially online and in print. Unsplash Unsplash offers 10 new photos every 10 days via an email subscription and on their website. They have a good number of categories and images are o

We manage a number of social media accounts with clients – I say ‘with’ clients, as it is ‘with’ rather than ‘for’. Keeping your content effective and relevant to your business needs you to work with your social media team. We need to know what is going on in your company to help us keep your social media presence lively and personal. So, if you are about to outsource your social media presence, remember those managing your feeds will really be helped by your input. Let them