PR - What doesn’t work anymore!

I think as PR bods we are all probably aware of this but here are the top three PR activities which don’t work anymore – and send us all...

Got the summertime blues?

Need a cure? For small businesses the summer can be frustrating – people on holiday, delays in new project decisions, sales dipping and...

Keep us updated!

We manage a number of social media accounts with clients – I say ‘with’ clients, as it is ‘with’ rather than ‘for’. Keeping your content...

Developing a killer PR brief

As many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in,...

Blurred lines…

Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the...

Making the most of your media coverage

You’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you...

Let the show begin..

With the trade, consumer and business show season well underway, some of my clients have been booking their stands and preparing their...