BLUE LIZARD MARKETING

Not all small business owners are in the realm of Elon Musk and his ilk when it comes to PR. They know how to work with the media and...

Quick tips and ways to grow your email subscribers.

Quick tips on how to make the most of your business content.

A marketing plan helps small businesses and charities focus their time, budget and energy on what works. Here's what one looks like and how to write one.

As we head into recession, don't panic! With a little clever thinking, your marketing effectiveness can be maintained or increased

Which works better a media pitch or press release?

To gain coverage in magazines, newspapers or online is a precious thing. However, you need to make sure your small business story is...

I think we have all asked ourselves should my business blog more often or is it even worth blogging? The answer of course is yes,...

We all need to interact with our customers and prospective customers in new ways whether we run a B2B or B2C business.

By communicating clearly and showing you are carefully thinking about each stage often mitigates any negative impressions.

Use your subject header wisely! Use it to sell your story to the journalist and grab their attention, but be careful not to be too clever.

If you run your own business and rely on local customers, getting featured in your local newspaper can be a perfect PR opportunity, but how?

If you are just starting out in business or wanting to grow your business, there are some simple tips you can stick to which will help you m

Are you looking for ways to improve the effectiveness of your pitches to either your local or industry media? Our blog explains how

With a little bit of planning and creative thought, there a plenty of marketing tactics you can use for your small business.

If I had a fiver for every time someone said to me that they had tried marketing and it did not work for their business, I would be...

People still trust other people over brands. In fact, according to a report released by data analytics and global measurement company, Nielson, 92 percent of people trust people over brands. We don’t even have to know these people! We trust online reviews and referrals from people we don’t know more than we trust the brand. For businesses and brands, if another person is marketing your product or service, other people will give your brand greater credibility. Influencers are

Any local business can engage with local media, so whether you are a personal trainer, a business coach, an entrepreneur with a start-up...

Today I counted the number of brand messages that ran across my eyeline via social media, email and the internet. So far, I have got to...

Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of...