Claire ElbrowSep 23, 20173 min10 creative ways to market your business1 Creative mailings Develop something new and fun to send out as a hard mailer. How many flyers do you put in the bin without r...
Claire ElbrowSep 21, 20174 minWhat is PR and does your small business need it?Good communication will let people know that your company, your brand and your products or services exist. Strong messaging helps turn y...
Claire ElbrowAug 15, 20173 minGot the summertime blues?Need a cure? For small businesses the summer can be frustrating – people on holiday, delays in new project decisions, sales dipping and d...
Claire ElbrowAug 3, 20173 minHappy Snaps - getting the best from your photo shootWhen you are commissioning a photographer for your project, you may not immediately think of writing a brief, particularly if you are wor...
Claire ElbrowJul 30, 20172 minThree super cheap small business marketing ideas!First things first though - develop a marketing strategy for your business or all your efforts will be wasted! Before spending a penny on...
Claire ElbrowJul 4, 20172 minKeep us updated!We manage a number of social media accounts with clients – I say ‘with’ clients, as it is ‘with’ rather than ‘for’. Keeping your content ...
Claire ElbrowJul 3, 20173 minDeveloping a killer PR briefAs many agencies, and indeed freelancers, are becoming increasingly discerning about the pitches they respond to or take part in, develop...
Claire ElbrowJul 2, 20173 minBlurred lines…Most small businesses will want to use both bloggers and journalists to help promote their business. To be fair, the lines between the tw...
Claire ElbrowJun 13, 20173 minNext Generation Business Seminar Series - for growing and expanding companiesFollowing a successful first series of seminars earlier this year, this Next Generation Business Seminar series, which is run over a peri...
Claire ElbrowMay 5, 20173 minA moment of crisis! Is your business prepared?Of course, the best way to deal with any crisis is to be prepared in advance. However, the whole definition of crisis management is ‘the ...
Claire ElbrowApr 7, 20173 minMaking the most of your media coverageYou’ve gained coverage for your business! Fantastic: now what should you do to maximise it? At Blue Lizard Marketing, we suggest you ma...
Claire ElbrowMar 27, 20177 minLet the show begin..With the trade, consumer and business show season well underway, some of my clients have been booking their stands and preparing their pl...
Claire ElbrowFeb 10, 20173 minCrafting your social media marketing strategyHow do you craft a social media marketing strategy? A question which is often asked! The question usually comes from a client’s awarenes...