Does your website tick these 8 boxes? A small business owner’s guide.

Your website is often the first impression people have of your business. Whether you run a café, a consultancy, or a local trades service, your site acts as your shop window. A good one builds trust, attracts customers, and, most importantly, wins you business. A poor one does the opposite.

Here are eight qualities every small business website should have — along with simple ways you can check yours.

1. Easy to Navigate

Visitors shouldn’t have to hunt around to find what they need. Clear menus, simple wording, and obvious next steps help customers get from A to B quickly.

Try this: Ask a friend to find your phone number on your website. If it takes longer than 10 seconds, simplify your navigation.

2. Mobile Friendly

More than half of web browsing in the UK happens on phones. If your site doesn’t work properly on a small screen, you’re likely losing customers.

Tip: Open your site on your own phone. Can you read it easily and click the buttons without zooming in?

3. Quick to Load

People won’t wait around. Slow websites frustrate visitors and harm your Google ranking.

Tip: Use a free tool such as PageSpeed Insights to check your site speed.

4. Clear and Professional Design

Good design isn’t about being flashy. It’s about looking trustworthy and easy to do business with.

Tip: Stick to consistent colours, readable fonts, and enough space between elements so it doesn’t feel cluttered.

5. Up-to-Date Content

Outdated information (like last year’s Christmas opening hours) makes a business look careless. Keep your content current, clear, and relevant.

Try this: Set a reminder every couple of months to check and update your site.

6. Visible Contact Details

If someone wants to get in touch, don’t make it a puzzle. Show your phone number, email, and address (if relevant) in the header, footer, and a dedicated contact page.

Bonus: Add a simple contact form for people who prefer typing a quick message.

7. Search Engine Friendly

A website won’t help if no one finds it. Use clear titles, headings, and wording that match what your customers search for. For example, a local plumber’s site should mention “plumber in Cambridge” rather than just “welcome to our site.”

Tip: Think like your customer. What words would they type into Google to find you?

8. A Clear Call to Action

Every page should guide the visitor to do something — call you, buy a product, book a service, or sign up for updates. Without this, people may leave without taking the next step.

Try this: End each page with a simple instruction, such as “Book your free consultation today” or “Order online for free delivery.”

Why Your Website Matters

A good website doesn’t need to be complicated or expensive. What matters is that it works for your customers — clear, fast, mobile-friendly, and focused on helping them do business with you.

The Importance of User Experience

User experience (UX) is crucial. If your website is hard to navigate or visually unappealing, potential customers may leave before they even explore your offerings. A seamless experience encourages visitors to stay longer and engage with your content.

Building Trust Through Design

Trust is a key factor in converting visitors into customers. A professional-looking website with high-quality images and well-written content can significantly enhance your credibility. Make sure your design reflects your brand’s values and mission.

Optimising for Search Engines

Search engine optimisation (SEO) is essential for visibility. By using relevant keywords and phrases, you can improve your chances of appearing in search results. This is especially important for small businesses looking to attract local customers.

Engaging Content is Key

Content is king. Providing valuable information through blog posts, FAQs, and guides can establish you as an authority in your field. This not only helps with SEO but also builds trust with your audience.

Final Thought

If you’d like a quick, no-jargon review of your site, get in touch via info@bluelizardmarketing.com. Sometimes a fresh pair of eyes is all you need to spot easy wins!

In conclusion, investing in a quality website is investing in your business's future. It’s your digital storefront, and it should reflect the best of what you have to offer. So, take the time to ensure your website meets these essential qualities. Your customers will thank you!