March Awareness Days
If you are looking for some new hooks for your business PR, have a meander through these upcoming awareness days. March 7th World Book...
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Zero to Hero - Building your email list
Attracting new subscribers to your small business email list takes time, creative thought and constant attention! However, instead of...
Spring clean and spruce up your marketing
It’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this...
5 quick tips to boost your Christmas marketing.
The lights are up, the cards written, and the gifts wrapped! Really, you are way too organised! In the real world, most people are still...
Black Friday. How can you use it to boost your sales?
Black Friday comes to us from the US. It is the day after American Thanksgiving and marks the start of the shopping season. We have...
Social media marketing – why it is still a must for small and growing businesses.
Budgets are tight when you are running a small business and your marketing budget is likely to be limited, so you need ensure you spend...
Create your own killer social media calendar
Social media marketing remains a key element in every business marketing strategy nowadays – whether you are a small business owner, a...
How to measure the ROI on your business content marketing campaigns.
More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the...
Hitting your business goals with the help of effective social media activity.
It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with...
What should you consider when starting your business?
Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than...
Reasons to celebrate today!
Firstly and most importantly, it's #NationalBiscuitDay today - a totally top day in our books! Secondly, the GDPR panic is over for the...
Spread the word
You most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this...
Why should you consider PR for your business?
It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business...
Old school marketing - time for a comeback?
Digital marketing is fantastic, but it can be difficult for some small businesses to make an impact particularly if your valuable time is...
Are you clear about what you want from PR? I hope so!
If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very...
Telling your story.
Journalists are busy people! They get hundreds of story ideas every week. So how can you make your small business story stand out?...
Startups: 5 Social Media Tips to get you going!
If you are just setting out on your journey with your new business, you might be unsure what tack your should take on social media. Fear...
Times they are a-changing! Facebook announces news feed changes.
Turmoil this week as everyone mulls over the latest Facebook changes! However, we do need to remember that Facebook is always evolving...
How to make Twitter work for your business.
Choosing the social media platform for your business can be a trial! Do you do everyone one or should you just look at a couple and do...
Calm after the storm!
After a super busy few months, it has been great to have this week to reflect how Blue Lizard Marketing has done this year and finalise...