Claire ElbrowMar 5, 20194 minSpring clean and spruce up your marketingIt’s that time of year again! Time to tip out the junk drawer, sort out the files and review how your marketing is going so far this yea...
Claire ElbrowDec 6, 20182 min5 quick tips to boost your Christmas marketing.The lights are up, the cards written, and the gifts wrapped! Really, you are way too organised! In the real world, most people are still...
Claire ElbrowNov 17, 201810 minBlack Friday. How can you use it to boost your sales?Black Friday comes to us from the US. It is the day after American Thanksgiving and marks the start of the shopping season. We have ado...
Claire ElbrowNov 4, 20187 minSocial media marketing – why it is still a must for small and growing businesses.Budgets are tight when you are running a small business and your marketing budget is likely to be limited, so you need ensure you spend y...
Claire ElbrowOct 14, 20185 minCreate your own killer social media calendarSocial media marketing remains a key element in every business marketing strategy nowadays – whether you are a small business owner, a re...
Claire ElbrowAug 30, 20186 minHow to measure the ROI on your business content marketing campaigns.More and more businesses are seeing the benefits of content marketing. OK, it's still not on the radar of every business, but the benefi...
Claire ElbrowJul 21, 20184 minHitting your business goals with the help of effective social media activity.It’s a challenge! It cannot be denied! First things first, you must be clear of your overall company goals and your values. As with a...
Claire ElbrowJun 24, 20186 minWhat should you consider when starting your business?Starting a new business? Just where should you start? There are a considerable amount of things you need to think about, other than marke...
Claire ElbrowMay 29, 20183 minReasons to celebrate today!Firstly and most importantly, it's #NationalBiscuitDay today - a totally top day in our books! Secondly, the GDPR panic is over for the t...
Claire ElbrowMay 16, 20183 minSpread the wordYou most probably have the best business idea in the world, but it won't get off the ground unless word gets out! I've been having this c...
Claire ElbrowMay 15, 20182 minWhy should you consider PR for your business?It's a question that a lot of business owners ask, especially in start-up or small businesses. While it's possible to operate a business w...
Claire ElbrowMay 8, 20184 minOld school marketing - time for a comeback?Digital marketing is fantastic, but it can be difficult for some small businesses to make an impact particularly if your valuable time is...
Claire ElbrowApr 10, 20183 minAre you clear about what you want from PR? I hope so!If I could have a £1 for every time someone says to me that he or she 'used to do PR, but did not get much out of it', I would be a very ...
Claire ElbrowFeb 14, 20184 minTelling your story.Journalists are busy people! They get hundreds of story ideas every week. So how can you make your small business story stand out? Wher...
Claire ElbrowFeb 2, 20184 minStartups: 5 Social Media Tips to get you going!If you are just setting out on your journey with your new business, you might be unsure what tack your should take on social media. Fear...
Claire ElbrowJan 19, 20184 minTimes they are a-changing! Facebook announces news feed changes.Turmoil this week as everyone mulls over the latest Facebook changes! However, we do need to remember that Facebook is always evolving an...
Claire ElbrowJan 4, 20184 minHow to make Twitter work for your business.Choosing the social media platform for your business can be a trial! Do you do everyone one or should you just look at a couple and do t...
Claire ElbrowNov 8, 20172 minCalm after the storm!After a super busy few months, it has been great to have this week to reflect how Blue Lizard Marketing has done this year and finalise p...
Claire ElbrowSep 28, 20171 minWhere to find great images for your content marketingThere are a good number of free sites you can find images for your content marketing. Here’s a few of my favourite copyright free sites....
Claire ElbrowSep 27, 20172 minPR - What doesn’t work anymore!I think as PR bods we are all probably aware of this but here are the top three PR activities which don’t work anymore – and send us all ...